Nikelab

In 2014 Nike re-imagined its most exclusive retail locations under the new standard Nikelab.  Five locations launched simultaneously in NY, Milan, London, Paris, and Shanghai; all geared at providing premium sportswear product through a fine art lense.  These boutique destination spaces provide the absolute pinnacle of service, community, product, and storytelling.  A collaboration between partners on brand, design, materials, and experience brought together Nikelab's couture offerings in next level spaces globally.